Virtual Reality experiences can deliver an uncanny sense of immersion that tricks participants’ minds into believing they are treading on that narrow beam high above a city or are being pursued a monster through dark halls. The New Reality Company wants to shift the boundaries of Virtual Reality attaching real-world props and supplementary sensory stimuli based on touch and smell–quick steps that increase the power of immersion.
Most Virtual Reality happenings begin with putting on the Virtual Reality headset and end with removing the headset when it’s done with. The New Reality Company increases the immersive qualities and emotional impact of Virtual Reality storytelling having participants step inside real-world environments that resemble a cross between an interactive design installation and a minimalist stage production. Having a real space that mirrors the virtual world mentally prepares people for the storytelling journey before dividing them into Virtual Reality. Space also provides a gentler exit from the virtual world beyond just yanking off the Virtual Reality headsets.
Categories of Virtual Reality hardware systems:
There are three broad categories of hardware systems when it comes to VIRTUAL REALITY:
1. Tethered Virtual Reality systems
In tethered systems, the VIRTUAL REALITY headsets typically require a connection to a gaming PC/console for operation. In many cases, these headsets are also connected to sensors placed externally (such as Oculus Rift’s Constellation) which are used to track the wearer’s position. Thus, the headset only comprises of a head-mounted display (HMD), lenses, and headphones (if any). The rest of the hardware, particularly the one required for the complex computing and graphics processing tasks, resides in the computer that the headset is connected to.
2. iPhone-based Virtual Reality systems
These systems require the user to place their iPhone inside an enclosure in the VIRTUAL REALITY headset. The iPhone display serves as the headset’s display, and the headset includes a pair of lenses to make the display content stereoscopic. The iPhones internal processing hardware is used to render the VIRTUAL REALITY content in front of the user’s eyes. Unlike tethered systems, smartphone-based systems do not require cabled connections to any other hardware.
3. Standalone Virtual Reality systems
Standalone VIRTUAL REALITY systems are similar to smartphone-based VIRTUAL REALITY systems in that they do not require connections to external hardware. Instead, the graphics processing hardware, as well as the display hardware, is built into the VIRTUAL REALITY headset — making it an all-in-one solution. The processing hardware contained in such headsets is usually similar to the kind used in smartphones.
How to choose the best VR headset?
Virtual Reality is all the rage right now, helping everyday people more intimately and realistically experience everything from concerts to live births, and however you’re engaging with it, you want the best headset to maximize your experience. Adweek talked to two industry experts—Hana Newman, director of the Prototype Studio at R/GA, and Steve Curran, CEO of ROAR Augmented Reality—to learn how to choose the Best VR headset for iPhone & PC.
We’ve broken the discussion down into what experts see as the most critical considerations of the VIRTUAL REALITY experience.
The immersive experience is arguably one of the most important considerations for people when it comes to VIRTUAL REALITY. It’s what transports you into another reality. Some headsets use three degrees of freedom (DoF) tracking, the purest form of user tracking, while others use six. All phone-based VIRTUAL REALITY headsets use three DoF.
Some devices give you that full room-scale experience and dual hand tracking that makes a big difference between the lower and higher-end VIRTUAL REALITY- agreed on Curran.
“Being able to reach out and grab things with both hands, move around freely in space, crouch, lean, that freedom of movement is what tricks the brain into full-immersion,” explained Curran. “And of course with the higher-end devices, you get higher resolution, wider field-of-vision, and faster performance, so you don’t have any lag. The more the user feels fully-immersed, the less likely they are to experience any motion-sickness, which tends to come from movement in the display not keeping pace with your actual movement.”